When Dan Read, president of a successful Nashville cosmetics company providing “makeup for the stars” first saw High Definition Television (HDTV), he thought “we’re in trouble!”
Of course, Dan was thinking about the impact High Definition would have on the brilliance and clarity of the HDTV picture. He immediately knew old makeup standards would reveal flaws and facial imperfections that were never before seen with standard TV resolutions.
Whereas the beauty and clarity of HD enriches outdoor cinema-photography, close-ups for actors became a technical challenge impacting the film industry tremendously.
Directors and actors were unsatisfied with the results of enlarged pours and the caked on, lifeless look produced by the current press powdered makeup available to the film and television industry, still today.
Something had to be done fast. The technology of television had finally caught up with the art of makeup.
Founded in 1998 in Nashville, TN, Dan Read Cosmetics™ answered the call for a new line of cosmetics developed specifically for film and television. The Dan Read Cosmetics™ Silver Screen Series line of foundations and correctives provide a beautiful, flawless look to the actor’s skin offering coverage that virtually disappears and is not visible even in the highest HD resolutions and viewed on the largest modern HDTV screens. Close-ups are no longer a dread but are a highlight of the actor’s craft revealing the beauty and drama through tight, close-up facial shots.
By developing a unique formula that is produced almost entirely with powdered ingredients rather than oils, Dan Read has created a product that not only meets and exceeds the needs of the Hi-Definition Television and Film industry while offering solutions to all women and men with common makeup needs that is safe for everyday use.
The Dan Read Cosmetics™ Silver Screen Series line of foundations and correctives have been proven to be gentle enough for everyday wear while providing sheer effective coverage for HD professional use.
Introducing Dan Read Cosmetics™ Silver Screen Series:
What folks are saying about DRC…
Has helped to clear my skin.
“I love Dan Read Cosmetics! I started using the product in conjunction with a skin care routine for my acne issues, and I love it. The makeup doesn’t clog my pores and it has helped to clear my skin.”
I emphatically recommend Dan Read Cosmetics!
“I struggled with self-confidence from an early age. Not only did the DRC foundation match my skin, it covered my horrible birthmark completely! I couldn’t believe it. I emphatically recommend Dan Read Cosmetics!”
It’s the make up for you
“I’m not a person who spends time putting on makeup. Dan said “ 5 minutes “ he was right. Get’s easier the more I do it. It lasts all day and looks great. Thanks Dan. If you need to be out in the public eye or you’re an entertainer, whatever the case maybe, it’s the make up for you.”
Never used anything better!
“DAN my friend, I’ve been using your cosmetics for years now and got blown away today. I buried my cat today in 85 degree humid weather. I was sweating bullets, I mean sweat running down my cheeks! I just kept wiping my face and digging. An hour and a half later I looked in the mirror and it looked like I had fresh makeup on. I double checked with my husband to be sure I wasn’t imagining it, got his approval! I will always love your cosmetics! Never used anything better!”
The best I’ve used!
“The best I’ve used! I positively love the colors which wear beautifully and Dan makes sure everything is the right fit for each customer.”
I struggled... Until I found DRC
“I struggled matching my skin tone regardless of the different makeup companies. Until I found DRC. Dan is so awesome helping me match my skintone within seconds. He is truly an artist.”
It doesn’t come off around my glasses
“No need for a filter when wearing Dan Read cosmetics! It goes on effortlessly and looks more natural then any other makeup I’ve worn! The biggest factor for me is that it doesn’t come off around my glasses like most makeup does. The eyeshadows are pigmented and beautiful and the blush creates a look of natural beauty. In a world full of makeup options, I choose Dan Read Cosmetics!”
The only brand of foundation I’ll use now
“Absolutely love the foundation! Matches my fair skin perfectly and lasts through my long restaurant shifts. It’s the only brand of foundation I’ll use now.”