American Supergroup hires DRC as Key Makeup! OFFICIAL DRC Merchandise DRC on set at American Supergroup Oct. 11 8/7c on Pop, Thurs. Oct. 13 8/7c on MTV Live and Fri. Oct. 14 7/6c on MTV Classic! #danreadcosmetics #DRC Nashville Pop TV is on Xfinity: Channel 177, [...]
When Dan Read, president of a successful cosmetics company providing “makeup for the stars” first saw High Definition Television (HDTV), he thought “we’re in trouble!” Of course, Dan was thinking about the impact High Definition would have on the brilliance and clarity of the HDTV picture. He immediately knew old makeup standards would reveal flaws [...]
Founded in 1998, Dan Read Cosmetics™ answered the call for a new line of cosmetics developed specifically for film and television. The Dan Read Cosmetics™ Silver Screen Series line of foundations and correctives provide a beautiful, flawless look to the actor’s skin offering coverage that virtually disappears and is not visible even in the highest HD resolutions [...]
By developing a unique formula that is produced almost entirely with powdered ingredients rather than oils, Dan Read has created a product that not only meets and exceeds the needs of the Hi-Definition Television and Film industry while offering solutions to all women and men with common makeup.
Whereas the beauty and clarity of HD enriches outdoor cinema-photography, close-ups for actors became a technical challenge impacting the film industry tremendously. Directors and actors were unsatisfied with the results of enlarged pours and the caked on look produced by the current makeup available